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Plain-English answers to the questions people actually ask about the stock market — what “priced in” means, why a stock falls on good earnings, and more.

What does “priced in” mean?

“Priced in” means the market already knows. A plain-English explanation of why a stock can fall on good news, and why the surprise matters more than the number.

Why did the stock fall when earnings beat expectations?

A company beat estimates and the stock dropped. The common reasons — expectations, guidance, and the difference between a result and a surprise.

What is a PDUFA date?

A PDUFA date is the deadline the FDA sets for deciding on a drug application. What it is, what Priority Review means, and what it does and doesn't guarantee.

What is a stock offering, and why can it be good news?

A stock offering means a company is selling new shares to raise money. Why it usually dilutes existing holders — and the case where it does the opposite.

What is an exchange ratio in a merger?

In a stock merger you are paid in the buyer's shares, not cash. What an exchange ratio is, and why the target's price then tracks the acquirer.

Did my stock move, or did the whole market?

Most of a typical day's move in a single stock is the market moving. How to separate what happened to a company from what happened to everything.

What is a stock split, and does it make a stock cheaper?

A stock split divides existing shares into more, smaller pieces. Why it changes nothing about what a company is worth, and what a reverse split signals.

What is short interest, and what is a short squeeze?

Short sellers borrow shares and sell them, hoping to buy back lower. What short interest measures, and why a rising price can force them to buy.

What is a share buyback?

A buyback is a company purchasing its own shares. Why it is the opposite of an offering, what it does to earnings per share, and what an authorisation means.

What is company guidance?

Guidance is a company's own forecast for its coming quarters. Why it often moves a share price more than the results that were just reported.

Why did my stock move after the market closed?

Trading continues before the open and after the close, in thinner conditions. Why after-hours prices move so sharply and why they can look different by morning.

What is an analyst price target?

Upgrades, downgrades and price targets explained — what an analyst rating actually is, the timeframe it assumes, and why the change matters more than the level.

Why did trading in a stock halt?

Exchanges pause trading for news, for volatility, or for regulatory reasons. What each kind of halt means and what usually happens when trading resumes.

What is a P/E ratio?

The price-to-earnings ratio compares what a company costs to what it earns. How to read it, why a low one is not automatically cheap, and what it omits.

What is an ex-dividend date, and why did the price drop?

A stock usually falls by roughly the dividend on its ex-dividend date. Why that is arithmetic rather than bad news, and what the four dividend dates mean.

What does unusual trading volume mean?

Volume is how many shares changed hands. Why a big move on light volume means something different from the same move on heavy volume.

What is an 8-K filing?

An 8-K is the SEC filing a company makes when something significant happens between quarterly reports. What triggers one and why the filing beats the wire.

Why do stocks gap up or down at the open?

A gap is the jump between yesterday's close and today's open. Why it happens overnight, and why most of the move is already finished by the bell.

What does a 52-week high or low mean?

The highest and lowest price over the past year. Why the range is a rolling window that moves on its own, and what the level does and does not tell you.

What is the bid-ask spread?

The gap between the highest price a buyer will pay and the lowest a seller will accept. Why it is a real cost, and why it widens exactly when it hurts.

What is a stock's float?

The float is the portion of shares actually available to trade. Why it differs from shares outstanding, and why a small float makes a stock move more.

Is a $3 stock cheaper than a $300 stock?

No — share price alone says nothing about whether a stock is cheap. What market capitalisation is, and why the price per share is an arbitrary number.

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From StockMotive — the honest why behind every market move. Educational information only, not investment advice.